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2026 Korea Tourism Souvenir Fair
In 24 daysEventJung-gu, Seoul

2026 Korea Tourism Souvenir Fair

Korean name: 2026 대한민국 관광기념품 박람회

Nov 20 (Fri) ~ Nov 22 (Sun)

Plan · Experience · Discover

  1. 1Before you come — Check dates, admission and how to get there.
  2. 2While you're here — See what's happening now from other visitors, collect festival stamps, and find food and stays nearby.
  3. 3Discover Korea — Get to know Korean culture through its festivals — and find your next favorite.

① Before you go

What to check before your trip.

Dates
Nov 20 (Fri) ~ Nov 22 (Sun)
Hours
[11/20~11/21]- 10:00~19:00- Last entry 18:30[11/22]- 10:00~18:00- Last entry 17:30
Admission
Free
Venue
Dongdaemun Design Plaza Art Halls 1 & 2
Age
All ages
Organizer
Ministry of Culture, Sports and Tourism

② When you're here

What it's about, and food and stays around the venue.

About

A K-Goods Village covered in the first snow: the 2026 Korea Tourism Souvenir Fair (2026 The Souvenir Fair) will be held from November 20 to 22 at Art Halls 1 and 2 of Dongdaemun Design Plaza (DDP). About 140 companies will take part, showcasing a wide range of tourism souvenirs, and visitors can enjoy K-goods shopping, hands-on events, and stage programs, including the 25 winning entries in the souvenir category of the 2026 Korea Tourism Contest. In the K-Goods Village, filled with traditional charm and the excitement of winter, you can find souvenirs to suit your taste and special year-end gifts.

Translated from the Korean original by ALIVE FESTA.

🍜 Food · 🏨 Stays

Info: Korea Tourism Organization · Kakao Map. Check hours and prices before you go. List your business

③ Discover Korea

Local festivals are one of the easiest ways to meet everyday Korea — regional food, traditional performances, crafts and night markets, and many are free to enter. ALIVE FESTA gathers festivals and events from all 17 provinces and cities of Korea in one place.

More in Seoul

See all festivals in Korea ›

Source: Korea Tourism Organization and local government open data. Dates and prices can change — please check with the organizer before you go.